We all know that the most important feature of a spirit is how it tastes. But that doesn’t mean we can’t appreciate an elegant or innovative bottle every now and then…

Did you know that numerous studies have shown that when food or drink looks good it effectively makes it taste better, too? We just can’t help but be drawn by beautiful things, be it the Blue Nile falls in Bahir Dar or even better: Ethiopian women. So, it stands to reason that a thoughtful, creative spirits presentation could make a dif-ference. And we’re down for anything that means a more enjoyable drink…

Let’s be clear: we’re not judging a book by its cover. A truly great expression has to have the substance to match its style. We’ll only settle for a celebration of the complete package.

With this in mind, we thought we’d have a lovely little rummage through the shelves at Mixng to find the fairest of them all. We present to you our favourite one that tastes as good as it looks!

Beefeater Pink is the vibrant new strawberry Gin from Beefeater Lon-don. The drink adds a new and bold pink face to the brand’s product range and appears as a homage of London’s underground club culture.

From the bottle label, inspired by the typical concert poster, up to graffiti on the glass bottle and the gin’s neon pink color as a reminder of the city’s underground clubs – everything resembles the urban, rebel and restless London.

But Beefeater Pink is also a delicious, easy to drink and fun strawberry Gin.

Smooth, intense and pink, Beefeater Pink is a unique fusion of strawberries, citrus and dill, created for those who seek new experiences every day.